St. Pete’s tradition attracts new onboarding startup • St Pete Catalyst | Technoscoob


The founding father of a St. Petersburg-based startup believes onboarding workers ought to include extra than simply filling out paperwork and watching movies; he additionally acknowledges the worth of neighborhood.

So, Erik Silk not too long ago launched Welcomary, a software-as-a-service platform designed to make new hires really feel extra snug and assured of their roles. The purpose is to extend retention charges and increase firm tradition by offering crucial, simply accessible data on what and who to know.

Silk stated his crew got here collectively as a enterprise round Could 2022 and the official pilot program launched Jan. 3 in St. Petersburg. Firm officers imagine the town’s small enterprise and startup ecosystem supplied your best option for a headquarters and introductory market.

“We needed to have the ability to assist that develop and assist what makes our neighborhood wonderful right here,” stated Melissa Freeman, a longtime resident and head of gross sales. “After I moved to St. Pete, I used to be actually interested in the small enterprise area and the way we don’t have these giant business companies on each nook.”

Melissa Freeman, head of gross sales for Welcomary.

Whereas he nonetheless lives in Denver “in the meanwhile,” Silk expounded on why he selected the town as his startup’s headquarters. He believes house owners and founders in St. Petersburg will acknowledge the necessity for Welcomary’s options, and the neighborhood environment may present new concepts to enhance future choices.

Silk famous his intensive expertise engaged on onboarding-related inner instruments however stated you possibly can by no means have sufficient perspective.

“And a spot like St. Pete appears filled with people who find themselves very considerate about that form of factor,” he added. “So, with the ability to present this and study from of us, and ensure there’s all the time an open dialogue about what’s onboarding and the way will we enhance it as time goes on – it actually looks as if an ideal spot for it.”

Freeman defined that Welcomary provides enterprise house owners and human useful resource professionals a “hands-free” and holistic method to onboarding, coaching and information administration. These sources additionally stay simply accessible for workers indefinitely.

The startup’s goal demographic is firms using between 30 and 500 folks. Silk famous many small enterprise house owners lack expertise with onboarding and sometimes solely require workers to fill out essential types.

Whereas he stated that facet would by no means go away, Silk believes Welcomary helps set up and improve the method. He defined that the platform organizes outdated spreadsheets and pertinent data and dietary supplements it with industry-specific information to supply a easy useful resource for brand new hires on their first day.

A screengrab of the platform’s person interface.

It would additionally log names and descriptions of coworkers and the way they “match into the larger image” across the workplace. Silk stated that alleviates the necessity for awkward ice-breaking conversations or questions.

“There are many small companies on the market which have gone absolutely or largely distant, and so they’re not coming again anytime quickly,” he added. “So how do you assist these folks while you don’t have somebody you possibly can simply flip to and say, ‘hey, what does this factor imply?’ You want some form of useful resource there.”

Erik Silk, founder and CEO of Welcomary.

Silk stated Welcomary’s crew would additionally work intently with purchasers to assemble information and tailor the product to suit particular person wants. He additionally believes the platform will assist enhance retention charges by selling connections and mitigating the sensation of being misplaced that always accompanies somebody’s first few months on the job.

He stated many company officers take that conventional expertise with no consideration – that stumbling by way of the primary few months and the related frustrations are simply a part of the method. Silk stated he and his crew hope to vary that outlook, and he used touring to a overseas county for instance.

He famous {that a} cellular utility may assist somebody translate the language, set up an itinerary and determine native scorching spots. Silk believes that Welcomary can provide comparable advantages to new hires.

As well as, decreasing turnover will save firms cash and increase their fame, defined Silk. He stated the platform would additionally free hiring managers to finish different duties, additional decreasing prices.

Whereas Silk hopes to someday scale Welcomary to accommodate firms with over 500 workers, he believes smaller companies have probably the most want for the product.

“We needed to form of trim down our answer to this drawback to a manageable measurement that’s straightforward to know and doesn’t require a variety of tech experience,” he stated. “As a result of it’s just a little ironic that you need to be onboarded onto your onboarding instrument, frankly.”



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