Oliver Schusser, VP Music and Beats | Technoscoob

  • Apple Music and Beats VP Oliver Schusser is taking up streamer AppleTV+.
  • The shift comes after VP Peter Stern introduced his exit from SVP Eddy Cue’s Companies division.
  • Stern’s duties are anticipated to be divided amongst Schusser and two different VPs, Robert Kondrk and Adrian Perica.

 Oliver Schusser, Apple’s VP Music and Beats, is ready to tackle oversight of streaming service Apple TV+, two business insiders with information of plans advised Insider. 

Schusser’s new broader function follows the departure of Peter Stern, a VP Companies whose fiefdom included Apple’s subscription enterprise throughout its media merchandise and different models. Stern advised Apple colleagues this week he can be departing on the finish of the month. 

Apple is known to be dividing Stern’s function amongst three executives: Oliver Schusser; Robert Kondrk, VP providers product and design; and a 3rd govt, which one supply speculated can be Adrian Perica, who’s VP company improvement.

The shift provides Apple recent administration pondering atop its streamer, the place inventive improvement and manufacturing are led by co-heads of Worldwide Video, Jamie Erlicht and Zack van Amburg. The 2 programmers have spent billions of {dollars} inking offers with Hollywood’s greatest names and succeeded in profitable Apple the very best image Oscar for “CODA,” a primary for a streaming service. In Apple TV+’s brief historical past — it launched in 2019 — the 2 have additionally created a handful of buzzy reveals, from “The Morning Present” to “Ted Lasso” and most just lately “Severance.” 

Apple TV+ continues to be brief on scale, nevertheless, in terms of viewing time versus its aggressive set. A report from analysis agency MoffettNathanson described Apple TV+ viewing as a “rounding error” by way of programming minutes considered within the fourth quarter.

Schusser, who hails from Germany, was recruited by Eddy Cue, SVP Companies, in 2004 when he joined as VP, iTunes Worldwide. In 2018 he moved from London to California to take up the function of VP, Apple Music and Worldwide Content material. He’s broadly credited with rising Apple Music in new instructions and creating a world presence and enhancing construction in addition to neutralizing completely different factions inside Apple. 

Schusser spent greater than a decade constructing iTunes from the ground-up internationally, in accordance with a Billboard article. In 2020, he took management of headphone division Beats, which was considered one of Apple’s few exterior acquisitions within the leisure house.

He’s a former Bertelsmann govt and was as soon as VP of promoting at Napster.

A rep for Apple didn’t reply to a request for touch upon the adjustments. 

If in case you have insights about Apple, you’ll be able to attain Claire Atkinson at catkinson@insider.com or through Google Voice at 973-544-8309.

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