Ghodawat Client acquires well being snack start-up ‘To Be Trustworthy’ | Technoscoob


Ghodawat Client, an FMCG arm of Sanjay Ghodawat Group, has acquired the Delhi-based start-up “To Be Trustworthy,” which gives a variety of wholesome and distinctive greens and fruit snacks. Based by IIT and IIM graduates, Mayank Gupta, Ritika Agrawal, and Anuj Ghanghoria in 2017, TBH is a frontrunner within the Vegetable and Fruit snacks market in India.

The imaginative and prescient behind the enterprise is to offer its prospects with a variety of distinctive meals choices which transcend the everyday low-calorie mannequin by delivering scrumptious merchandise that even have excessive practical advantages. With TBH modern Vacuum Cooking course of, the snacks retain greater than 90% of the vitamins of uncooked greens and fruits. Presently on this vary, there are 10 totally different variants together with Okra, Ripe Jackfruit, Purple Candy Potato, Taro, Ripe Banana, Golden Candy Potato, Beetroot, Combined Candy Potato, Chickpeas, and Tomato.

Just lately the TBH has entered within the Prepared-to-Cook dinner vary with one other modern product Prepared – To-Cook dinner Sprouts made with lentils and superfoods. These are solar-dehydrated sprouts that may be simply hydrated in 5 minutes, making the consuming strategy of sprouting hassle-free with all their goodness intact.

Based in 2013, GCL has targeted on fixed product innovation customer-centricity, affordability, and high quality, creating a novel model id for itself. GCL began its journey by manufacturing edible oils and with growing client acceptance, belief, and notable success, the corporate was inspired to develop and diversify its product portfolio to incorporate staples, impulse, home-care, and private care classes. GCL has just lately achieved a momentous milestone of 1,400 Crore in income in FY22 and is on monitor to realize INR 2000 Crore by FY23. GCL’s success lies in world-class manufacturing services, in depth rural and concrete penetration, environment friendly commerce advertising, distribution community, and enterprise ethics are the important thing driving components for attaining this illustrious feat in a brief span of time.

TBH will probably be a part of the Impulse division of GCL and the intention is to change into the largest model in fruit and vegetable well being snacking class globally. The complete TBH workforce will be a part of GCL and can proceed on the mission to develop a portfolio of wholesome, distinctive and scrumptious crunchies.

Shrenik Ghodawat
Shrenik Ghodawat

Shrenik Ghodawat, Managing Director – GCL says, “TBH acquisition may be very strategic because it provides us an entry into the health-conscious snacking phase. That is additionally well timed given the heightened concentrate on well being and health. It’s a testomony to our dedication to enhancing lives globally. Our objective is for the buyer to make the most of a minimum of one product from GCL all through the day. We’re enthusiastic about this partnership as TBH has created a distinct segment identify for itself within the snacking trade. We’re sure this partnership will take the model to new heights of success and make it a number one identify globally.”

Mayank Gupta
Mayank Gupta

Mayank Gupta, Founder, TBH says, “We’re a younger FMCG model that has labored efficiently in the direction of creating a brand new snack class in India. We’re very excited to accomplice with GCL. I consider that their area experience and infrastructure will assist us in increasing to newer markets and growing our distinctive product portfolio.”



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