Bhubaneswar-based healthtech startup is enabling reasonably priced healthcare at distant areas | Technoscoob


COVID-19 revealed the obtrusive inequality in healthcare companies throughout India. Whereas individuals in metropolitan cities and concrete centres headed to multi-speciality hospitals, their rural counterparts, who comprise a whopping 65% of India’s inhabitants, struggled to entry high quality healthcare. 

Witness to the hole and the rising demand for doorstep healthcare companies, Priyadarshi Mohapatra, Shobhan Mahapatra, and Sanjay Swain determined to launch healthtech startup CureBay to concentrate on medically underserved areas. 

Bhubaneswar-based CureBay, based in 2021, allows the last-mile distribution of main healthcare companies by leveraging know-how and a community of e-clinics that make high quality healthcare accessible to individuals in small cities and villages.

The healthcare startup makes use of a hybrid mannequin to supply teleconsultations, ship medicines, schedule appointments, deal with diagnostic wants of sufferers, and facilitate admission for tertiary care at associate hospitals through a clear reserving mannequin and concierge companies.

How does it work?

CureBay serves because the bridge between sufferers in rural areas and highly-qualified docs by arranging on-the-spot video calls after which offering follow-up calls to motion equivalent to pathology checks and drugs availability in distant areas.

It has a three-tier mannequin: a hub-and-spoke community supported by satellite tv for pc healthcare centres. The hub-and-spoke community is a centrally managed system that makes use of synthetic intelligence (AI), the web of issues (IoT), and funding from a community of angel traders to keep up value and effectivity whereas offering high-quality companies at low prices. 

The satellite tv for pc healthcare centres are situated in distant areas to create attain and accessibility in rural areas. This “dignity of care” mannequin is predicated on income sharing with all service suppliers.

The startup has constructed a strong fulfilment mannequin that helps join sufferers in underserved markets to healthcare suppliers via a full-tech stack.

“Together with entry to medical consultants, we’ve got two educated healthcare professionals in each e-clinic who information sufferers to satisfy the suitable physician through video consults. Each centre has medical-grade units to supply correct analysis to each walk-in affected person below supervision of educated professionals,” Priyadarshi says. 

These professionals additionally assist individuals to get prescribed medicines with assist of their “riders”. At the moment, it has a workforce of 40 individuals.

CureBay additionally has educated employees to gather samples from sufferers’ doorsteps for diagnostic checks. 

Bridging the healthcare hole 

The startup makes use of know-how to assist docs entry detailed and personalised affected person information, which helps them ship a analysis, equal to a bodily session. It makes use of telehealth companies, Web of Issues (IoT) adaptive technological options, and medical-grade units equivalent to an HD ultraportable machine with a analysis digital camera.

Submit analysis, sufferers get entry to a community of licensed associate labs and hospitals for specialised remedy, together with the choice to get prescribed medicines delivered to them instantly via the e-clinics.

The concept is to cut back the hole between hospitals and sufferers residing in rural areas and Tier II, Tier III cities and past. 

CureBay is working 17 e-clinics throughout totally different districts in Odisha and is planning so as to add seven to eight e-clinics each month. It goals to have 100 extra clinics within the subsequent 12 months.

“Our companies provide the final piece within the healthcare provide chain to distant areas. The bodily centres enable individuals to save lots of on journey prices and get quick aid and remedy whereas the distribution centres additionally remedy the difficulty of entry to medicines in faraway areas,” Priyadarshi says.

Income mannequin

CureBay expenses Rs 100 as session charge per affected person.

It has seen over 10,000 plus sufferers on its platform, with a median spend per affected person of greater than Rs 600. At the moment, over 50 docs are energetic on the platform 

The service suppliers work on a income sharing mannequin. 

The startup has partnered with 15 hospitals in Odisha, together with Moon Hospital, Panda Nursing Dwelling, Maa Shakti Hospital, Sunflower Nursing Dwelling, M.M. Medicare, Care Hospitals, Dr. Agarwal’s Eye Hospital, Sparsh Hospitals, Apollo Hospital, Bhubaneswar, Utkal Hospital, Ramamani Multi Speciality Hospital, NephroPlus, Maa Tarini Nursing Dwelling, Sushruta Hospital and Trauma Care, and Berhampur Cardiac Centre.

It additionally has partnered with three nationwide laboratory chains equivalent to Metropolis, Onquest, and GenX.

“We’re serving to hospitals present high-end care to distant sufferers. That is made doable due to the detailed affected person information that our educated employees gather on the e-clinics. It improves the life expectancy of individuals in these distant districts and, in flip, strengthens the credibility of the hospitals too,” Priyadarshi says.

Future plans

The founders raised about $1.5 million from angels to kickstart the startup. In November 2022, CureBay raised $6.1 million in a Collection A spherical from Elevar Fairness.

In accordance with Grand View Analysis, the Indian healthcare market was valued at $7.4 billion in 2021 and is anticipated to increase at a compound annual progress price (CAGR) of 19.27% from 2022 to 2030.

The startup says there is no such thing as a direct competitors, however it not directly competes with DigiQure eClinic, Ayu.Well being, Clinikk (an city mannequin), Medyseva Kendra, and Jiyyo Well being.

CureBay has launched a membership programme, which can enable customers to cut back their bills and make healthcare companies extra accessible to deprived sections. To enroll, customers must pay lower than Rs 50 monthly or an annual subscription of Rs 599.

“We’re planning to increase to different cities and states dealing with related challenges in offering main well being care companies in rural areas,” Priyadarshi says.





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