Apple Music hosts first Africa Now occasion on the African continent in Ghana | Technoscoob

Apple Music rounded off 2022 in type by internet hosting its very first Africa Now occasion on the African continent in Accra, Ghana on December 30. This premium VIP occasion was attended by over 300 of the continent’s key tastemakers and trade executives, in addition to a number of the continent’s largest artists together with Tiwa Savage, Elaine, Ayra Starr, Black Sherif, TRESOR, Pheelz, Sauti Sol, King Promise, GuiltyBeatz and Jidenna. Dadaboy Ehiz (Africa Now Radio host) and Dotty (Apple Music 1 host and Lead Cultural Curator, Black Music, UK) had been additionally in Accra to have fun.

“Our first time in Ghana was unforgettable–an occasion in contrast to every other in Accra. That is an occasion that may actually develop into an annual staple within the black music calendar,” Dotty stated.

“Celebrating African music on the continent was the right strategy to finish the 12 months. Seeing all of the stakeholders come collectively on the Africa Now occasion was certainly a good time for the music scene on the continent,” stated Ehiz.

With a DJ line-up, curated by the Apple Music group that included SPINALL (Nigeria), TxC (South Africa) and DJ Aroma (Ghana), the primary Africa Now occasion set a precedent for extra profitable editions to observe in its footsteps.

Apple revolutionised the music expertise with iPod and iTunes. In the present day, the award-winning Apple Music celebrates musicians, songwriters, producers, and followers with a listing of over 90 million songs, expertly curated playlists, and the most effective artist interviews, conversations, and world premieres with Apple Music Radio. With unique content material from essentially the most revered and beloved folks in music, autoplay, time-sync lyrics, Lossless Audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music presents the world’s greatest listening expertise, serving to listeners uncover new music and luxuriate in their favourites whereas empowering the worldwide artiste neighborhood.

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